A press release announces a range of news items, including events, awards, or new products or services to the media in order to generate news coverage. It’s important to understand that press releases must be two things: accurate and interesting.
Journalists receive truckloads of press releases every day and therefore have standards as to what they [...]

The sad fact in book sales is that even the greatest novel on the shelf can’t sell itself without proper packaging. Book marketing is a huge business, and most publishing houses have a dedicated staff devoted to book design above and beyond the editorial team, including graphic designers, cover artists, and copywriters.
Typically, a copywriter crafts [...]

The reader is looking for a reason to purchase your book. It’s up to you to hook them. If thousands of books are being published every day, how will you make your book stand out? It’s been said that the average person spends 8 seconds looking at the front cover and 15 seconds on the [...]

Editing, whether it is for an academic journal, a short story submission, or a non-fiction manuscript for publishing, always follows basic rules of grammar and punctuation. This blog will help you learn the basic rules of em dashes and ellipses, and how to use them accurately in your work. While this [...]

When most people think of publishing, the big publishing houses in New York and London come to mind. However, self-publishing is also an option, and although most successful self-published works are classics of literature written and produced before the advent of the major publishing industry, self-publishing is becoming popular again—among a wholly different crowd.
If you’re [...]

You’ve written undergraduate papers and even graduate-level papers, but now you’re getting ready to work on the biggie: your master’s thesis.  Panic sets in as you realize that this is beyond the scope of your previous academic research and writing experience…and maybe even skills, you’re thinking now. “What was I thinking?” you groan, clutching your [...]

The first of a series of articles about technical editing …
Most commonly used in the liberal arts and humanities studies, MLA (Modern Language Association) style specifies guidelines for formatting manuscripts and using the English language in writing. MLA style provides writers with a system for referencing their sources through parenthetical citation in their essays and [...]

Editing, whether it is for an academic journal, a short story submission, or a non-fiction manuscript for publishing, always follows basic rules of grammar and punctuation. This article will be the first in a series to help you enhance your writing skills.
Basic editing skills are a must for any writer or editor. Good writing is [...]

That research project you’ve been slaving away over for months is done, complete, written up…and now you want to submit the fruits of your labor to the appropriate professional journals for publication. But where to begin?

It’s actually not a difficult process; in fact, it can be quite easy if the following five steps are followed.
1.  Know—and [...]

Editing your own work can oftentimes be a daunting task; however, there are some basic guidelines you can follow while writing/editing your work or that of others, which can make the process much less challenging. The following guidelines, as well as some accompanying examples, have been cited directly from William Strunk JR. and E.B. White’s [...]