Last week I covered the ‘Why’ of writing book jacket copy, so now let’s roll up our sleeves and get into the ‘How’.
What is copy? Book jacket copy isn’t about summarizing your project or providing the reader with a clear synopsis or plot spoiler; it’s about sales. Book copy should be short, succinct, and send [...]

An author’s bio allows your readers to get to know you, the author of their favorite story, article, or book, a little bit more intimately. This is your time to sell yourself to potential readers and editors. Including your author bio with queries and submissions enables editors to get to know you; who you are, [...]

The sad fact in book sales is that even the greatest novel on the shelf can’t sell itself without proper packaging. Book marketing is a huge business, and most publishing houses have a dedicated staff devoted to book design above and beyond the editorial team, including graphic designers, cover artists, and copywriters.
Typically, a copywriter crafts [...]

The reader is looking for a reason to purchase your book. It’s up to you to hook them. If thousands of books are being published every day, how will you make your book stand out? It’s been said that the average person spends 8 seconds looking at the front cover and 15 seconds on the [...]

Author bios are one way for the reader to get to know you, the author of their favorite story, article, or book, a little bit more intimately. This is your time to sell yourself to potential readers and editors. Including your author bio with queries and submissions enables editors to get to know you; who [...]

If thousands of titles are published every day, how are you ever going to make your book stand out? I’ve read that the average person spends 8 seconds looking at the front cover and 15 seconds on the back. The fact of the matter is that good testimonials can, and do, sell books. The reader [...]

We are all taught that, “No, you should never judge a book by its cover.” Yet, in a sense, we often do. In fact, the publishers and authors actually want us to judge a book by its cover . . . well, in a sense.
Think about it. When you walk into a bookstore, you see [...]

Last week I covered the ‘Why’ of writing book jacket copy, so now let’s roll up our sleeves and get into the ‘How’.
What is copy?
Book jacket copy isn’t about summarizing your project or providing the reader with a clear synopsis or plot spoiler; it’s about sales. Book copy should be short, succinct, and send a [...]

The saddest truth in book sales is that even the greatest story on the shelf can’t sell itself without solid packaging. Book marketing is a big business, and most publishing companies have staff devoted to book design above and beyond the editorial team, including graphic designers, cover artists, and copywriters.
Typically, a copywriter crafts the text [...]