Last week I covered the ‘Why’ of writing book jacket copy, so now let’s roll up our sleeves and get into the ‘How’.
What is copy? Book jacket copy isn’t about summarizing your project or providing the reader with a clear synopsis or plot spoiler; it’s about sales. Book copy should be short, succinct, and send [...]

Maintaining a successful blog will increase your fan base and help promote your writing career.  With either your own website, or using a free blogging platform, you can attract readers from around the world.
There is no doubt that the internet has changed the writing world. Not only does it provide a new means for writers [...]

Yesterday we covered, “The Importance of a Formatted Press Release”. You’ve got the perfect event/product and you’ve managed to draft the perfect press release to highlight it. Now all you need is the right audience. Below is a list of tips on how to effectively get your release into the hands of the media.
Query first
Compile [...]

An author’s bio allows your readers to get to know you, the author of their favorite story, article, or book, a little bit more intimately. This is your time to sell yourself to potential readers and editors. Including your author bio with queries and submissions enables editors to get to know you; who you are, [...]

A press release announces a range of news items, including events, awards, or new products or services to the media in order to generate news coverage. It’s important to understand that press releases must be two things: accurate and interesting.
Journalists receive truckloads of press releases every day and therefore have standards as to what they [...]

The sad fact in book sales is that even the greatest novel on the shelf can’t sell itself without proper packaging. Book marketing is a huge business, and most publishing houses have a dedicated staff devoted to book design above and beyond the editorial team, including graphic designers, cover artists, and copywriters.
Typically, a copywriter crafts [...]

The reader is looking for a reason to purchase your book. It’s up to you to hook them. If thousands of books are being published every day, how will you make your book stand out? It’s been said that the average person spends 8 seconds looking at the front cover and 15 seconds on the [...]

When most people think of publishing, the big publishing houses in New York and London come to mind. However, self-publishing is also an option, and although most successful self-published works are classics of literature written and produced before the advent of the major publishing industry, self-publishing is becoming popular again—among a wholly different crowd.
If you’re [...]

A few years ago the only way for an author to research subject matter facts was to go to the library and look through massive amounts of books and reference books, or to look through the Encyclopedia Brittannica. Do you remember this massive collection of information that was housed on most home bookshelves? [...]

I believe that nearly any author or publisher can promote a book to bestseller status. All it takes is a little patience, a good plan, a fantastic editor and a whole lot of following up on the details.
Since every book is different, and there are many market niches, it is impossible to use a “one [...]