Last week I covered the ‘Why’ of writing book jacket copy, so now let’s roll up our sleeves and get into the ‘How’.
What is copy? Book jacket copy isn’t about summarizing your project or providing the reader with a clear synopsis or plot spoiler; it’s about sales. Book copy should be short, succinct, and send [...]

The sad fact in book sales is that even the greatest novel on the shelf can’t sell itself without proper packaging. Book marketing is a huge business, and most publishing houses have a dedicated staff devoted to book design above and beyond the editorial team, including graphic designers, cover artists, and copywriters.
Typically, a copywriter crafts [...]

Editing, whether it is for an academic journal, a short story submission, or a non-fiction manuscript for publishing, always follows basic rules of grammar and punctuation. This blog will help you learn the basic rules of em dashes and ellipses, and how to use them accurately in your work. While this [...]

When most people think of publishing, the big publishing houses in New York and London come to mind. However, self-publishing is also an option, and although most successful self-published works are classics of literature written and produced before the advent of the major publishing industry, self-publishing is becoming popular again—among a wholly different crowd.
If you’re [...]

Have you ever wanted to write a letter, short story, or book, but you had trouble getting started? Or maybe you have a work in progress, and some mornings you wake up without knowing what to write. Here are some useful tips and tricks to get you to stop staring at the blank page on [...]